Guide To Intellectual Property (Economist Books)

Guide To Intellectual Property (Economist Books)

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SKU: SONG1610394615
Brand: The Economist
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Intellectual Property (Ip) Is Often A Company'S Single Most Valuable Asset. And Yet Ip Is Hard To Value, Widely Misunderstood And Frequently Underexploited.Ip Accounts For An Estimated 5Trn Of Gdp In The Us Alone. It Covers Patents, Trademarks, Domain Names, Copyrights, Designs And Trade Secrets. Unsurprisingly, Companies Zealously Guard Their Own Ideas And Challenge The Ip Of Others. Damages Arising From Infringements Have Fostered A Sizeable Claims Industry. But Ip Law Is Complex, And The Business, Financial And Legal Issues Around It Are Difficult To Navigate. Court Decisions And Interpretation Of Ip Laws Can Be Unpredictable, And Can Dramatically Change The Fortunes Of Businesses That Rely On Their Ip As Demonstrated In The Pharmaceutical Industry'S Battle With Generic Drugs.This Comprehensive Guide To Intellectual Property Will Help Companies, Investors, And Creative Thinkers Understand The Scope And Nature Of Ip Issues, Pose The Right Questions To Their Advisers And Maximize The Value From This Crucial Intangible Asset.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

  • Q: What is the main focus of 'Guide to Intellectual Property (Economist Books)'? A: The main focus of this book is to provide a comprehensive understanding of intellectual property (IP) issues, including patents, trademarks, copyrights, and trade secrets, and how they impact businesses.
  • Q: Who is the author of this book? A: The author of 'Guide to Intellectual Property' is Stephen Johnson.
  • Q: How many pages does the book have? A: The book contains 352 pages.
  • Q: What is the publication date of this book? A: The book was published on July 14, 2015.
  • Q: What condition is the book in? A: The book is in 'Good' condition.
  • Q: Is this book suitable for beginners in intellectual property? A: Yes, this book is suitable for beginners as it explains complex IP concepts in an accessible manner.
  • Q: What type of binding does the book have? A: The book is available in paperback binding.
  • Q: Can this book help businesses maximize their IP value? A: Yes, the book provides insights and guidance on how companies can maximize the value of their intellectual property.
  • Q: What category does this book belong to? A: The book falls under the category of Entrepreneurship.
  • Q: Does the book cover legal issues related to intellectual property? A: Yes, it discusses the legal complexities and challenges associated with intellectual property rights.

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