Title
Gurus on Marketing,New
Delivery time: 8-12 business days (International)
This onestop guide to the worlds most important writers on marketing expertly summarises all the key strategic concepts from the work and contribution of each of the leading thinkers in the field of this very important area. Marketing is a key function within a business. This informed and incisive onestop rsum of the major gurus who have had a critical influence on marketing thinking and development will bring you rapidly up to speed and offer you fresh ideas to improve your own business.Sultan Kermally has worked directly with many of the figures in this book, including Peter Drucker, Philip Kotler and Michael Porter. This firsthand experience has enabled him to summarise, contrast and comment on the key concepts with knowledge, depth and insight.By describing the key ideas of each guru, placing them in context and explaining their significance, he shows you how the concepts have been applied in practice. He looks at their pros and cons and includes the view of other expert writers to bring an indepth knowledge to the subject.By skilfully mixing relevant extracts from the gurus themselves with concise summaries and adding further context by interweaving these with contributions from strategy experts, such as Igor Ansoff and others, this becomes a must have resource.The final chapter provides a valuable bonus with a checklist of gurus and strategic analytical tools.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.