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Hacking Growth: How Today's FastestGrowing Companies Drive Breakout Success,New
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The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.It seems hard to believe today, but there was a time when Airbnb was the bestkept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for Csuite executives and toplevel recruiters, Facebook was MySpaces sorry stepbrother, and Uber was a scrappy upstart that didnt stand a chance against the Goliath that was New York City Yellow Cabs.So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didnt explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies extraordinary rise. That methodology is called Growth Hacking, and its practitioners include not just todays hottest startups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers.Think of the Growth Hacking methodology as doing for marketshare growth what Lean StartUp did for product development, and Scrum did for productivity. It involves crossfunctional teams and rapidtempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more.An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custommade growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and 'spaghettionthewall' approaches with more consistent, replicable, costeffective, and datadriven results.
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