Title
Handbook of Consumer Behavior,Used
Delivery time: 8-12 business days (International)
A scholarly account of what is currently known about consumer behavior, focusing on theoretical approaches and research directions. This includes the application of behavioral concepts to the study of consumer motivation; decision making; attitude change; buying patterns; and the effects of mass communication upon consumers. More than 30 specialists in the field contribute their psychological and sociological research findings. Annotation copyright Book News, Inc. Portland, Or.
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We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Frequently Asked Questions
- Q: What is the main focus of the 'Handbook of Consumer Behavior'? A: The 'Handbook of Consumer Behavior' provides a scholarly overview of consumer behavior, emphasizing theoretical approaches and research directions, including motivation, decision-making, attitude change, and the impact of mass communication on consumers.
- Q: Who is the author of the 'Handbook of Consumer Behavior'? A: The book is authored by Thomas S. Robertson, a recognized figure in the field of consumer behavior.
- Q: What type of binding does the 'Handbook of Consumer Behavior' have? A: This edition of the 'Handbook of Consumer Behavior' is bound in hardcover.
- Q: How many pages does the 'Handbook of Consumer Behavior' contain? A: The book contains a total of 1054 pages.
- Q: What condition is the book 'Handbook of Consumer Behavior' in? A: The book is in 'Good' condition, indicating it has been well-maintained with minor wear.
- Q: When was the 'Handbook of Consumer Behavior' published? A: The book was published on January 1, 1990.
- Q: What edition of the book is available? A: This is an unstated edition of the 'Handbook of Consumer Behavior'.
- Q: What topics are covered in the 'Handbook of Consumer Behavior'? A: The book covers various topics, including consumer motivation, decision-making processes, attitude changes, buying patterns, and the effects of mass communication on consumer behavior.
- Q: Who contributes to the research findings in the 'Handbook of Consumer Behavior'? A: More than 30 specialists in the field contribute their psychological and sociological research findings to the book.
- Q: Is the 'Handbook of Consumer Behavior' suitable for academic study? A: Yes, the book is a scholarly account and is suitable for academic study in the fields of consumer behavior and marketing.