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Handbook of Consumer Behavior,Used
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A scholarly account of what is currently known about consumer behavior, focusing on theoretical approaches and research directions. This includes the application of behavioral concepts to the study of consumer motivation; decision making; attitude change; buying patterns; and the effects of mass communication upon consumers. More than 30 specialists in the field contribute their psychological and sociological research findings. Annotation copyright Book News, Inc. Portland, Or.
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- Q: What is the main focus of the 'Handbook of Consumer Behavior'? A: The 'Handbook of Consumer Behavior' provides a scholarly overview of consumer behavior, emphasizing theoretical approaches and research directions, including motivation, decision-making, attitude change, and the impact of mass communication on consumers.
- Q: Who is the author of the 'Handbook of Consumer Behavior'? A: The book is authored by Thomas S. Robertson, a recognized figure in the field of consumer behavior.
- Q: What type of binding does the 'Handbook of Consumer Behavior' have? A: This edition of the 'Handbook of Consumer Behavior' is bound in hardcover.
- Q: How many pages does the 'Handbook of Consumer Behavior' contain? A: The book contains a total of 1054 pages.
- Q: What condition is the book 'Handbook of Consumer Behavior' in? A: The book is in 'Good' condition, indicating it has been well-maintained with minor wear.
- Q: When was the 'Handbook of Consumer Behavior' published? A: The book was published on January 1, 1990.
- Q: What edition of the book is available? A: This is an unstated edition of the 'Handbook of Consumer Behavior'.
- Q: What topics are covered in the 'Handbook of Consumer Behavior'? A: The book covers various topics, including consumer motivation, decision-making processes, attitude changes, buying patterns, and the effects of mass communication on consumer behavior.
- Q: Who contributes to the research findings in the 'Handbook of Consumer Behavior'? A: More than 30 specialists in the field contribute their psychological and sociological research findings to the book.
- Q: Is the 'Handbook of Consumer Behavior' suitable for academic study? A: Yes, the book is a scholarly account and is suitable for academic study in the fields of consumer behavior and marketing.