Handbook Of Marketing Scales: Multiitem Measures For Marketing And Consumer Behavior Research (Association For Consumer Researc,Used

Handbook Of Marketing Scales: Multiitem Measures For Marketing And Consumer Behavior Research (Association For Consumer Researc,Used

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SKU: SONG076191000X
UPC: 9780761910008
Brand: Sage Publications
Condition: Used
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Marketing Scholars And Marketing Research Practitioners Will Find This Book Useful. It Offers An Excellent Sourcebook For A Variety Of Scales, And The Reviews Of The Scales Are Thoughtful And Well Crafted. The Book Includes Many Of The Most Widely Used Scales In The Field. Its Relatively Modest Price Will Also Make It Particularly Attractive' Journal Of Marketing Researchthis Second Edition Of The Highly Successful Handbook Of Marketing Scales Is An Essential, Timesaving Resource For All Marketing Professionals, Researchers, And Graduate Students. After An Exhaustive Search Of The Field'S Major Publications, They Have Included Only Those Measures Of Most Use To Researchers.

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