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Handbook Of Political Communication Research (Routledge Communication Series)
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The Handbook Of Political Communication Research Is A Benchmark Volume, Defining The Most Important And Significant Thrusts Of Contemporary Research And Theory In Political Communication. Editor Lynda Lee Kaid Brings Together Exemplary Scholars To Explore The Current State Of Political Communication Research In Each Of Its Various Facets. Reflecting The Interdisciplinary Nature Of Political Communication Scholarship, Contributions Represent Research Coming From Communication, Political Science, Journalism, And Marketing Disciplines, Among Others.The Handbook Demonstrates The Broad Scope Of The Political Communication Discipline And Emphasizes Theoretical Overviews And Research Synthesis, With Each Chapter Providing Discussion Of The Major Lines Of Research, Theory, And Findings For The Area Of Concern. Chapters Are Organized Into Sections Covering:*The Theoretical Background, History, Structure, And Diversity Of Political Communication;*Messages Predominant In The Study Of Political Communication, Ranging From Classical Rhetorical Modes To Political Advertising And Debates;*News Media Coverage Of Politics, Political Issues, And Political Institutions;*Public Opinion And The Audiences Of Political Communication;*European And Asian Perspectives On Political Communication; And*Trends In Political Communication Study, Including The Internet, And Its Role In Changing The Face Of Political Communication.As A Comprehensive And Thorough Examination Of The Political Communication Disciplinethe First In Over Two Decadesthis Handbook Is A Musthave Resource For Scholars And Researchers In Political Communication, Mass Communication, And Political Science. It Will Also Serve Readers In Public Opinion, Political Psychology, And Related Areas.
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- Q: How many pages does the book have? A: The book has five hundred sixty pages. This comprehensive volume covers various aspects of political communication research.
- Q: What is the binding type of this book? A: This book is available in paperback binding. This makes it flexible and easier to handle for reading and note-taking.
- Q: What are the dimensions of the Handbook of Political Communication Research? A: The dimensions are approximately seven point zero one inches in length, one point two seven inches in width, and ten inches in height. These measurements make it a standard size for academic books.
- Q: Who is the author of this book? A: The author is Lynda Lee Kaid. She is well-known for her contributions to the field of political communication.
- Q: What disciplines does this book cover? A: The book covers communication, political science, journalism, and marketing disciplines. This interdisciplinary approach enriches the understanding of political communication.
- Q: How do I read this book effectively? A: To read effectively, start with the theoretical overviews and then proceed to specific chapters that interest you. Each chapter is designed to provide a deep dive into its topic.
- Q: Is this book suitable for beginners in political communication? A: Yes, this book is suitable for beginners. It provides foundational concepts and extensive research, making it accessible to newcomers.
- Q: What is the focus of this Handbook? A: The Handbook focuses on the significant thrusts of contemporary research and theory in political communication. It aims to provide a comprehensive overview of the field.
- Q: How should I store this book to keep it in good condition? A: Store the book upright in a cool, dry place away from direct sunlight. This helps preserve the binding and pages.
- Q: Does this book require special care? A: No, this book does not require special care. Regular handling and storage practices are sufficient for its maintenance.
- Q: What if I find mistakes in the book? A: If you find mistakes, you can contact the publisher for corrections or errata. They often appreciate feedback from readers.
- Q: Can I return this book if I don't like it? A: Yes, you can return the book if it is in good condition. Check the return policy of the retailer for specific details.
- Q: Is this book appropriate for academic research? A: Yes, this book is highly appropriate for academic research. It is a benchmark volume in the field of political communication.
- Q: What makes this Handbook a must-have resource? A: It is a must-have resource due to its comprehensive coverage and contributions from leading scholars in political communication.
- Q: Does this book discuss trends in political communication? A: Yes, the book discusses current trends, including the role of the Internet in shaping political communication. This provides insight into evolving practices.