Handbook Of Relationship Marketing,New

Handbook Of Relationship Marketing,New

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SKU: DADAX0761918108
Brand: Sage Publications
Condition: New
$308.44
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As Businesses Increasingly Stress The Importance Of Cooperation And Collaboration With Suppliers And Customers, Relationship Marketing Is Emerging As The Core' Of All Marketing Activity. In Recent Years, There Has Been An Explosive Growth In Business And Academic Interest In Relationship Marketing, Yet No Comprehensive Book Has Been Available To Present Key Concepts, Theories, And Applications. The Editors Of This Volume Have Assembled An Authoritative And Global Cast Of Chapter Contributors And Crafted A Volume That Will Become The Seminal, Founding Work In This Growing Field. Their Approach Is Eclectic, Including A Broad Coverage Of Topics, Diverse Theoretical And Conceptual Paradigms, And Global Viewpoints.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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