Title
Handbook on the Psychology of Pricing: 100+ effects on persuasion and influence every entrepreneur, marketer and pricing manager,Used
Delivery time: 8-12 business days (International)
NEW EFFECTS FOR DOWNLOAD IN EXCLUSIVE READERS AREA? 2023 update out now. Please find instant access on the website ?? Almost 200 psychological pricing effects in total ?? Go to: https://psychologyofpricing.com/ => Readers Area ?'Favorite 5 Books on Pricing'Journal 'Consumer Neuroscience in Business', issue June 2019, p. 21How to Make Your Prices (Almost) Irresistible?Discover the Power of Psychological Pricing.Customers pay prices. Customers are the same human beings who process their world with predictable psychological mechanisms and mental shortcuts.Many companies still focus only on numbers: internal costs (markup pricing), external competitors (competitionbased pricing), or assume that people can objectively assess the products' or services' benefits they pay for (valuebased pricing).The Handbook on the Psychology of Pricing sheds light on what happens in your customers' minds. This book presents the most comprehensive collection of psychological pricing strategies and tactics currently available. It introduces you to intriguing, hardtobelieve insights into consumer psychology, subconscious persuasion, and people's perception of prices.More specifically, you will Discover how to make your pricing more attractive and, thereby, lift sales and margins for your business. Learn how to increase customers' willingness to pay for your products and services. Find how to reduce the attention to prices in buying decisions. Expand your pricing skill set and learn about more than one hundred effects unearthed from solid academic research.This book is required reading for entrepreneurs, general and category managers, marketers, product and brand managers, pricing strategists, management consultants, and business students who are interested in adding an invaluable pricing edge to their business practice and personal pricing quiver.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.