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This book demystifies the process of developing and implementing a social marketing campaign. The author translates the concepts of marketing into a clear, stepbystep process that almost anyone can follow. It will be indispensable to practitioners in the fields of public health, social services, and health care communications.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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