HandsOn Social Marketing: A StepbyStep Guide to Designing Change for Good,Used

HandsOn Social Marketing: A StepbyStep Guide to Designing Change for Good,Used

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SKU: SONG1412953693
Brand: SAGE Publications, Inc
$14.23
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This book shows students and practitioners how to develop social marketing programs through a simple, sixstep process of strategic planning and design. Nedra Kline Weinreich starts by introducing the concept of social marketing and then walks the reader through each of the six steps of the process: analysis, strategy development, program and communication design, pretesting, implementation, and evaluation and feedback.The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change. All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social marketing perspective.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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