Happy Customers Everywhere: How Your Business Can Profit from the Insights of Positive Psychology,Used
Happy Customers Everywhere: How Your Business Can Profit from the Insights of Positive Psychology,Used

Happy Customers Everywhere: How Your Business Can Profit from the Insights of Positive Psychology,Used

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SKU: DADAX0230116450
Brand: St. Martin's Press
$39.24 $56.06
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Every business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your customers' needs and preferences. Drawing on the latest research in the exploding field of positive psychology, Columbia Business School professor Bernd Schmitt offers three unique approaches any business can use to turning a casual customer into a committed fan: The FeelGood Method: Use the experience of pleasure and positive emotion to hook new customers, and watch those feelgood moments transform an impulsive buyer into a committed loyalist. The ValuesandMeaning Method: Attract passionate customers by appealing to their core values, like being socially responsible, protecting the environment, or living a simple life The Engagement Method: Get customers to notice a unique or limited offer, immerse them in the experience, and have them share it with friends and family.Schmitt shows marketers, brand managers, and entrepreneurs how to design an authentic and successful campaign that will reach, grow, and sustain a devoted base of customers.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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