Harry Potter: Auf den Spuren eines zauberhaften Bestsellers (Europische Hochschulschriften / European University Studies / Publi,Used

Harry Potter: Auf den Spuren eines zauberhaften Bestsellers (Europische Hochschulschriften / European University Studies / Publi,Used

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SKU: SONG3631525699
Brand: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Condition: Used
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Was hat Harry Potter, was andere nicht haben? Und wie ist es zum internationalen Erfolg gekommen? Das phnomenale Erstlingswerk der britischen Autorin Joanne K. Rowling beruht nur scheinbar auf Zufall und Glck, das richtige Buch zur richtigen Zeit geschrieben zu haben. Vielmehr verdankt die Romanserie ihre Beliebtheit einem perfekten Zusammenspiel dreier Faktoren: Literarische Qualitt, Legendenbildung um die Autorin und Einsatz gezielter Presse und Marketingstrategien. Der GenreMix, d.h. phantastische Erzhlung, Abenteuerroman, Kriminalgeschichte, British Schoolstory, Adoleszenzroman, findet ebenso Eingang in die Betrachtung wie der Rckgriff auf literarische Traditionen und die immer wiederkehrenden Grundstrukturen der Reihe. Der anfangs verbreitete Aschenputtelmythos um die Autorin wird analysiert, die Vermarktung des Zauberlehrlings gibt einen Einblick in die gigantische Welt der PotterWerbung.

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