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Harvard Business Review On Marketing
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The Harvard Business Review Paperback Series Is Designed To Bring Today'S Managers And Professionals The Fundamental Information They Need To Stay Competitive In A Fastmoving World. Here Are The Landmark Ideas That Have Established The Harvard Business Review As Required Reading For Ambitious Businesspeople In Organizations Around The Globe. Each Volume Contains A Specially Selected Set Of Articles From Harvard Business Review And Is Designed To Help You Master An Important Management Topic. Articles Include: Brand Report Card By Kevin Keller; Bringing A Dying Brand Back To Life By Manny Jackson; How To Fight A Price War By Akshay Rao, Mark E. Bergen, And Scott Davis; Contextual Marketing By David Kenny And John Marshall; The Lure Of Global Branding By David Aaker And Erich Joachimsthaler; Are The Strategic Stars Aligned For Your Corporate Brand? By Mary Jo Hatch And Majken Schultz; Torment Your Customers (They'Ll Love It) By Stephen Brown; And Boost Your Marketing Roi With Experimental Design By Eric Almquist And Gordon Wyner.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What are the dimensions of the book? A: The book measures five point five one inches in length, zero point seven five inches in width, and eight point two seven inches in height.
- Q: How many pages does this book have? A: The book contains one hundred ninety-two pages.
- Q: What type of binding does the book have? A: The book is paperback bound.
- Q: Who is the author of this book? A: The author is Harvard Business School Press.
- Q: What is the main topic of the book? A: The book focuses on marketing strategies and ideas essential for modern business leaders.
- Q: How can I use this book to improve my marketing skills? A: You can read the selected articles to learn about effective marketing strategies and apply these insights to your business.
- Q: Is this book suitable for beginners in marketing? A: Yes, this book is suitable for beginners as it covers fundamental concepts in marketing.
- Q: What management topics does the book cover? A: The book includes topics such as brand management, pricing strategies, and marketing return on investment.
- Q: Can this book be used as a reference for advanced marketing professionals? A: Yes, even advanced professionals can benefit from the landmark ideas and case studies presented.
- Q: How should I store this book to keep it in good condition? A: Store the book in a cool, dry place away from direct sunlight to maintain its condition.
- Q: Is this book in good condition if it is used? A: Yes, it is a used book but is described as being in good condition.
- Q: What should I do if the book arrives damaged? A: Contact the seller immediately to report the damage and inquire about return or exchange options.
- Q: Does the book have a warranty? A: Typically, books do not come with warranties, but check with the seller for any specific return policies.
- Q: How do I clean the book if it gets dirty? A: Wipe the cover gently with a dry cloth to remove dirt or dust.
- Q: What if I have questions about the book's content? A: You can look for additional resources online or contact the publisher for more information.
- Q: Are there similar books on marketing that you would recommend? A: Yes, consider other titles in the Harvard Business Review series for more insights on business and marketing.