Title
Harvard Business Review On Marketing
Delivery time: 8-12 business days (International)
The Harvard Business Review Paperback Series Is Designed To Bring Today'S Managers And Professionals The Fundamental Information They Need To Stay Competitive In A Fastmoving World. Here Are The Landmark Ideas That Have Established The Harvard Business Review As Required Reading For Ambitious Businesspeople In Organizations Around The Globe. Each Volume Contains A Specially Selected Set Of Articles From Harvard Business Review And Is Designed To Help You Master An Important Management Topic. Articles Include: Brand Report Card By Kevin Keller; Bringing A Dying Brand Back To Life By Manny Jackson; How To Fight A Price War By Akshay Rao, Mark E. Bergen, And Scott Davis; Contextual Marketing By David Kenny And John Marshall; The Lure Of Global Branding By David Aaker And Erich Joachimsthaler; Are The Strategic Stars Aligned For Your Corporate Brand? By Mary Jo Hatch And Majken Schultz; Torment Your Customers (They'Ll Love It) By Stephen Brown; And Boost Your Marketing Roi With Experimental Design By Eric Almquist And Gordon Wyner.
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To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
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Frequently Asked Questions
- Q: What is the main focus of 'Harvard Business Review on Marketing'? A: 'Harvard Business Review on Marketing' focuses on essential marketing strategies and concepts that help managers and professionals remain competitive in a rapidly changing business environment.
- Q: Who is the author of this book? A: The book is authored by the Harvard Business School Press, known for its high-quality management literature.
- Q: How many pages are in the book? A: The book contains 192 pages, making it a concise resource for marketing insights.
- Q: What type of binding does the book have? A: 'Harvard Business Review on Marketing' is available in paperback binding, which is lightweight and easy to handle.
- Q: When was this book published? A: The book was published on May 7, 2002.
- Q: What condition is the book in? A: This listing is for a new copy of the book, ensuring that it is in excellent condition for readers.
- Q: What are some featured articles included in the book? A: The book includes notable articles such as 'Brand Report Card' by Kevin Keller and 'How to Fight a Price War' by Akshay Rao, among others.
- Q: Is this book suitable for beginners in marketing? A: Yes, the book is designed to be accessible for both beginners and experienced professionals looking to strengthen their marketing knowledge.
- Q: Can this book help improve my marketing strategies? A: Yes, the insights and strategies presented in the articles can provide valuable guidance to enhance your marketing efforts.
- Q: Is this book part of a series? A: Yes, it is part of the Harvard Business Review paperback series that covers various important management topics.