Harvard Business Review On Strategic Alliances,New
Harvard Business Review On Strategic Alliances,New

Harvard Business Review On Strategic Alliances,New

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SKU: DADAX1591391334
Brand: Brand: Harvard Business Press
Condition: New
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A firsttime collection of the old classics and best new thinking on how to build and manage strategic business relationships.Selling Points Features allstar names in marketing including Rosabeth Moss Kanter, Gary Hamel, and Kenichi Ohmae Provides a broad and diverse look at strategic alliances including why and how they provide strategic advantage, the counterintuitive logic behind allying with your competitors, and how to effectively build and maintain crossborder

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