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Whether you call it harvesting intangible assets or intellectual property management, organizations must make the most of everything they have to remain competitive and experience continual growth.In this thoughtprovoking book, author Andrew J. Sherman shares insights and expertise gleaned from his work with some of the worlds leading companies who have capitalized on intellectual assets such as patents, trademarks, customer information, software codes, databases, business models, homegrown processes, and employee expertise.Featuring instructive examples from organizations including Proctor & Gamble, IBM, and Google, Harvesting Intangible Assets reveals how companies large or small can uncover their intellectual property rights that are hiding just below the strategic surface. Youll learn how to: implement IPdriven growth and licensing strategies, foster a culture of innovation, turn research and development into revenue, and maximize your companys profits.Smart companies reap what they sow. Harvesting Intangible Assets gives readers the tools they need for a profitable harvest.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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