Title
Health Care Marketing: Tools And Techniques,New
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Written from the perspective of the healthcare marketing professional, Health Care Marketing: Tools and Techniques presents a series of 39 essential marketing tools and demonstrates their application in the health care environment. Ideal for undergraduate and graduate courses in health care marketing or health care strategy, the tools cover a broad spectrum of topics including product development and portfolio analysis; branding and identity management; target marketing; consumer behavior and product promotions; environmental analysis and competitive assessment; marketing management; and marketing strategy and planning. Each chapter focuses on a specific marketing tool and can be read as standalone presentation of the topic. Stepbystep guidelines take the reader through techniques that range from timetested marketing classics to new models that will undoubtedly become classics in time.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What topics are covered in 'Health Care Marketing: Tools And Techniques'? A: The book covers a wide range of topics related to health care marketing, including product development, branding, target marketing, consumer behavior, environmental analysis, and marketing strategy.
- Q: Who is the author of this book? A: The author of 'Health Care Marketing: Tools And Techniques' is John L. Fortenberry Jr.
- Q: What is the condition of the used book? A: The book is listed as 'Used Book in Good Condition', indicating it may show signs of wear but is still functional.
- Q: How many pages does the book have? A: The book contains a total of 311 pages.
- Q: What is the binding type of this book? A: The book is bound in hardcover.
- Q: When was 'Health Care Marketing: Tools And Techniques' published? A: The book was published on January 28, 2009.
- Q: Is this book suitable for both undergraduate and graduate courses? A: Yes, the book is ideal for both undergraduate and graduate courses in health care marketing and strategy.
- Q: Does the book include step-by-step guidelines for marketing techniques? A: Yes, each chapter provides step-by-step guidelines for various marketing techniques.
- Q: Is there a specific edition of the book? A: Yes, this is the third edition of 'Health Care Marketing: Tools And Techniques'.
- Q: Can each chapter be read independently? A: Yes, each chapter focuses on a specific marketing tool and can be read as a stand-alone presentation of the topic.