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Health Industry Communication: New Media, New Methods, New Message,New
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Health Industry Communication:New Media, New Methods, New Message is a oneofakind textbook and fills a critical gap in the literature for communications students as well as students of health administration and public health. Featuring best practices and case studies from notable practitioners, the chapters offer a 360degree view of the world of health communication as well as a look at special topics that impact health communicators. Four sections cover over 25 topicscontributed by authors from both private and public health organizationsin Institutional Communication and Marketing, Consumer Communication and Social Marketing, Communication to Achieve Policy Change, and Media and Measurement. Some of the unique topics include Building a National Brand in Pediatric Healthcare, contributed by an author from a wellknown children's hospital; and a look at efforts to achieve federal policy change through advocacy and communication. Review the complete list of topics at www.jblearning.com, keyword: Hicks.
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