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Heart, Smarts, Guts, and Luck: What It Takes to Be an Entrepreneur and Build a Great Business,New
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Whats your entrepreneurial profile?Do you have what it takes to build a great business?In this book, three prominent business leaders and entrepreneursnow venture capitalists and CEO advisersshare the qualities that surface again and again in those who successfully achieve their goals. The common traits? Heart, smarts, guts, and luck.After interviewing and researching hundreds of businessbuilders across the globe, the authors found that every one of themfrom young founder to seasoned CEOholds a combination of these four attributes. Indeed each of us tends to be biased toward one of these traits in our decisionmaking, and figuring out which trait drives you will lead to greater selfawareness and likelihood of success in starting and growing a business.So are you: Heartdominant, like renowned chef Alice Waters or Starbuckss Howard Schultz? Smartsdominant, like Jeff Bezos of Amazon or legendary investor Warren Buffett? Gutsdominant, like Nelson Mandela or Virgins Richard Branson? Or are you most defined by the luck trait, like Tony Hsieh of Zappos (and a surprisingly high proportion of other successful entrepreneurs)?Heart, Smarts, Guts, and Luck includes the first Entrepreneurial Aptitude Test (E.A.T), a simple tool to help determine your specific profile.Though no single archetype for entrepreneurial success exists, this book will help you understand which traits to dial up or dial down to realize your full potential, and when these traits are most and least helpful (or even detrimental) during critical points of a company lifecycle. Not only will you know how to build a better business faster, youll also take your natural leadership style to the next level.
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