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Heartland Tv: Prime Time Television And The Struggle For U.S. Identity,New
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Winner Of The 2009 Society For Cinema And Media Studies Katherine Singer Kovacs Book Awardthe Midwest Of Popular Imagination Is A 'Heartland' Characterized By Traditional Cultural Values And Mass Market Dispositions. Whether Cast Positively ; As Authentic, Pastoral, Populist, Hardworking, And Allamericanor Negativelyas Backward, Narrowminded, Unsophisticated, Conservative, And Outoftouchthe Myth Of The Heartland Endures.Heartland Tv Examines The Centrality Of This Myth To Television'S Promotion And Development, Programming And Marketing Appeals, And Public Debates Over The Medium'S And Its Audience'S Cultural Worth. Victoria E. Johnson Investigates How The 'Square' Image Of The Heartland Has Been Ritually Recuperated On Prime Time Television, From The Lawrence Welk Show In The 1950S, To Documentary Specials In The 1960S, To The Mary Tyler Moore Show In The 1970S, To Ellen In The 1990S. She Also Examines News Specials On The Oklahoma City Bombing To Reveal How That City Has Been Inscribed As The Epitome Of A Timeless, Pastoral Heartland, And Concludes With An Analysis Of Network Branding Practices And Appeals To An Imagined 'Red State' Audience.Johnson Argues That Nonwhite, Queer, And Urban Culture Is Consistently Erased From Depictions Of The Midwest In Order To Reinforce Its 'Reassuring' Image As White And Straight. Through Analyses Of Policy, Industry Discourse, And Case Studies Of Specific Shows, Heartland Tv Exposes The Cultural Function Of The Midwest As A Site Of National Transference And Disavowal With Regard To Race, Sexuality, And Citizenship Ideals.
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the page count of 'Heartland TV'? A: This book has two hundred sixty-two pages. It offers a comprehensive examination of the cultural significance of the Midwest in television.
- Q: What is the binding type of 'Heartland TV'? A: The book is paperback bound. This makes it lightweight and portable for easy reading.
- Q: What are the dimensions of 'Heartland TV'? A: The dimensions are six inches in length, zero point sixty-eight inches in width, and nine point zero two inches in height. These dimensions make it a standard paperback size.
- Q: Who is the author of 'Heartland TV'? A: The author is Victoria E. Johnson. She is known for her insightful analysis of media and culture.
- Q: What is the main theme of 'Heartland TV'? A: The main theme explores the myth of the Midwest as a Heartland in television. It discusses cultural values and representation.
- Q: Is 'Heartland TV' suitable for academic study? A: Yes, this book is suitable for academic study. It won the 2009 Society for Cinema and Media Studies Katherine Singer Kovacs Book Award.
- Q: How does 'Heartland TV' address race and culture? A: The book critiques how non-white, queer, and urban cultures are erased from depictions of the Midwest. It highlights the cultural implications of these narratives.
- Q: What is the target audience for 'Heartland TV'? A: The target audience includes students, scholars, and general readers interested in media studies and cultural analysis. Its insights are relevant to those studying American identity.
- Q: How does 'Heartland TV' examine television history? A: The book examines television history from the 1950s to the 1990s. It analyzes how the image of the Heartland has been represented through various programs.
- Q: Can 'Heartland TV' be used for research papers? A: Yes, it can be used for research papers. The book provides valuable insights and case studies for academic writing.
- Q: What kind of cultural critiques are found in 'Heartland TV'? A: The book critiques television's role in shaping cultural perceptions of the Midwest. It discusses issues of race, sexuality, and citizenship.
- Q: Does 'Heartland TV' include case studies? A: Yes, it includes case studies of specific television shows. These case studies enhance the analysis of cultural narratives.
- Q: Is 'Heartland TV' a good resource for understanding American identity? A: Yes, it is an excellent resource. The book delves into how television reflects and shapes U.S. identity.
- Q: What awards has 'Heartland TV' won? A: It won the Katherine Singer Kovacs Book Award in 2009. This award recognizes outstanding scholarship in cinema and media studies.
- Q: How does 'Heartland TV' address television marketing? A: The book discusses television marketing appeals related to the Heartland myth. It analyzes how these strategies target specific audiences.