Title
Heartland TV: Prime Time Television and the Struggle for U.S. Identity,Used
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Winner of the 2009 Society for Cinema and Media Studies Katherine Singer Kovacs Book AwardThe Midwest of popular imagination is a 'Heartland' characterized by traditional cultural values and mass market dispositions. Whether cast positively ; as authentic, pastoral, populist, hardworking, and allAmericanor negativelyas backward, narrowminded, unsophisticated, conservative, and outoftouchthe myth of the Heartland endures.Heartland TV examines the centrality of this myth to television's promotion and development, programming and marketing appeals, and public debates over the medium's and its audience's cultural worth. Victoria E. Johnson investigates how the 'square' image of the heartland has been ritually recuperated on prime time television, from The Lawrence Welk Show in the 1950s, to documentary specials in the 1960s, to The Mary Tyler Moore Show in the 1970s, to Ellen in the 1990s. She also examines news specials on the Oklahoma City bombing to reveal how that city has been inscribed as the epitome of a timeless, pastoral heartland, and concludes with an analysis of network branding practices and appeals to an imagined 'red state' audience.Johnson argues that nonwhite, queer, and urban culture is consistently erased from depictions of the Midwest in order to reinforce its 'reassuring' image as white and straight. Through analyses of policy, industry discourse, and case studies of specific shows, Heartland TV exposes the cultural function of the Midwest as a site of national transference and disavowal with regard to race, sexuality, and citizenship ideals.
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- Q: What is the main theme of 'Heartland TV'? A: The main theme of 'Heartland TV' is the exploration of the myth of the Midwest as a 'Heartland' and its impact on television programming, marketing, and public perceptions of American identity.
- Q: Who is the author of 'Heartland TV'? A: The author of 'Heartland TV' is Victoria E. Johnson.
- Q: What awards has 'Heartland TV' received? A: 'Heartland TV' won the 2009 Society for Cinema and Media Studies Katherine Singer Kovacs Book Award.
- Q: What is the publication date of 'Heartland TV'? A: 'Heartland TV' was published on January 1, 2008.
- Q: How many pages are in 'Heartland TV'? A: 'Heartland TV' contains a total of 262 pages.
- Q: What type of binding does 'Heartland TV' have? A: 'Heartland TV' is available in paperback binding.
- Q: What subjects does 'Heartland TV' address? A: 'Heartland TV' addresses subjects such as race, sexuality, and citizenship ideals in relation to the cultural portrayal of the Midwest.
- Q: Is 'Heartland TV' suitable for academic study? A: 'Heartland TV' is suitable for academic study, especially in fields related to media studies, cultural studies, and American identity.
- Q: What is the condition of the book? A: 'Heartland TV' is in new condition.
- Q: Can 'Heartland TV' be used as a reference for media analysis? A: 'Heartland TV' can be used as a reference for media analysis, particularly in understanding television's role in shaping cultural narratives about the Midwest.