Title
Hello Kitty: The Remarkable Story Of Sanrio And The Billion Dollar Feline Phenomenon-new,New
Delivery time: 8-12 business days (International)
Now In Paperback, The Inside Story Of The Cartoon Kitty That Became A Multibilliondollar Global Enterprisethe Only Business Book To Offer An Indepth Exploration Of The Hello Kitty Phenomenon, Hello Kitty Tells The Amazing Story Of How The Japanese Company Sanrio Bucked The Odds And Transformed A Bulbous, Allbutfeatureless Cartoon Critter Into A Multibilliondollar Global Business Powerhouse. Readers Will Learn How And Why The Hello Kitty Brand Clicked With Children And Adults, Across Cultures, And How It Continues To Successfully Compete, Internationally, With Disney And Warner Brothers. This Book Is Packed With Valuable Lessons About The Awesome Power Of Branding, Marketing, And Licensing To Capture The Hearts And Minds Of Consumers.Ken Belson (Tokyo, Japan) Covers Japanese Business, Economics, And Government Policy For The New York Times. His Work Has Also Appeared In Businessweek, Fortune, Bloomberg News, The International Herald Tribune, And Barron'S, Among Others. Brian Bremner (Tokyo, Japan) Currently Serves As Asia Economics Editor For Businessweek And Writes A Weekly Column Called 'Eye On Japan' For Businessweek Online.
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⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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We provide a 2-year limited warranty, from the date of purchase for all our products.
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This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
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Frequently Asked Questions
- Q: What is the main focus of the book 'Hello Kitty: The Remarkable Story of Sanrio and the Billion Dollar Feline Phenomenon'? A: The book explores the successful branding and marketing strategies that transformed Hello Kitty into a multibillion-dollar global enterprise, detailing how the character resonated with both children and adults across different cultures.
- Q: Who are the authors of this book? A: The book is authored by Ken Belson and Brian Bremner, both of whom are experienced journalists covering business and economics.
- Q: What type of binding does this book have? A: This book is available in hardcover binding, which provides durability and a premium feel.
- Q: How many pages does the book have? A: The book contains 210 pages.
- Q: When was 'Hello Kitty: The Remarkable Story of Sanrio and the Billion Dollar Feline Phenomenon' published? A: The book was published on December 4, 2003.
- Q: Is this book suitable for readers interested in business and marketing? A: Yes, the book offers valuable insights into branding, marketing, and licensing, making it suitable for anyone interested in these topics.
- Q: What condition is the book in? A: The book is listed as being in 'Good' condition, indicating that it has been gently used but is still in a satisfactory state for reading.
- Q: Does this book provide lessons applicable to modern marketing strategies? A: Yes, it discusses the power of branding and marketing strategies that are relevant and applicable to current marketing practices.
- Q: What can readers expect to learn from this book? A: Readers can expect to learn about the history of Hello Kitty, the strategies behind its global success, and insights into consumer behavior across cultures.
- Q: Is there any specific audience that would benefit from reading this book? A: The book is particularly beneficial for marketers, business students, brand managers, and anyone interested in consumer culture and successful branding.