Hello, My Name Is Awesome: How To Create Brand Names That Stick

Hello, My Name Is Awesome: How To Create Brand Names That Stick

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SKU: DADAX1626561869
UPC: 9781626561861
Brand: Berrett-Koehler Publishers
Regular price$23.73
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Every Year, 6 Million Companies And More Than 100,000 Products Are Launched. They All Need An Awesome Name, But Many (Such As Xobni, Svbtle, And Doostang) Look Like The Results Of A Drunken Scrabble Game. In This Entertaining And Engaging Book, Ace Naming Consultant Alexandra Watkins Explains How Anyoneeven Noncreative Typescan Create Memorable And Buzzworthy Brand Names. No Degree In Linguistics Required. The Heart Of The Book Is Watkins'S Proven Smile And Scratch Testtwo Acronyms For What Makes Or Breaks A Name. She Also Provides Uptodate Advice, Like How To Make Sure That Siri Spells Your Name Correctly And How To Nab An Available Domain Name. And You'Ll See Dozens Of Examplesthe Good, The Bad, And The So Bad She Gave Them An Award. Alexandra Watkins Is Not Afraid To Name Names.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

  • Q: How many pages does the book have? A: This book has one hundred sixty-eight pages. It provides a comprehensive guide to creating memorable brand names.
  • Q: What is the binding type of the book? A: The binding type is paperback. This makes it flexible and easy to carry around.
  • Q: What are the dimensions of the book? A: The book measures five point five one inches in length, zero point three one inches in width, and eight point five inches in height.
  • Q: Who is the author of the book? A: The author is Alexandra Watkins. She is a recognized naming consultant with expertise in brand names.
  • Q: What category does this book fall under? A: This book falls under the Marketing & Sales category. It is aimed at individuals looking to enhance their branding skills.
  • Q: How do I come up with a brand name using this book? A: You can use the SMILE and SCRATCH Test provided in the book. These tests help in evaluating the effectiveness of brand names.
  • Q: Is this book suitable for non-creative individuals? A: Yes, this book is suitable for non-creative individuals. It offers practical techniques anyone can use to create brand names.
  • Q: Can I apply the advice in this book to digital branding? A: Yes, the advice is applicable to digital branding. The book includes tips on securing domain names and ensuring correct pronunciation by voice assistants.
  • Q: What age group is this book intended for? A: This book is intended for adults and young adults interested in marketing and branding. It provides valuable insights for aspiring entrepreneurs.
  • Q: How should I care for this paperback book? A: To care for the paperback book, keep it in a dry place and avoid exposing it to direct sunlight. This helps prevent wear and tear.
  • Q: Is the content of this book suitable for all audiences? A: Yes, the content is suitable for all audiences. It focuses on branding strategies and does not contain inappropriate material.
  • Q: What if I accidentally damage the book? A: If you accidentally damage the book, you can check with the seller for return or replacement policies. Many sellers offer customer support for such issues.
  • Q: Can I find examples of successful brand names in the book? A: Yes, the book includes numerous examples of successful brand names. It showcases both good and bad examples to illustrate key points.
  • Q: Does the book provide tips for naming a business? A: Yes, the book provides numerous tips for naming a business. It guides readers through the creative process of naming.
  • Q: Is there a digital version of this book available? A: Yes, a digital version may be available through various online retailers. Check the publisher's website or popular ebook platforms.
  • Q: What is the main focus of the book? A: The main focus of the book is teaching readers how to create brand names that are memorable and effective. It emphasizes practical techniques.

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