Hello, My Name Is Awesome: How to Create Brand Names That Stick,Used

Hello, My Name Is Awesome: How to Create Brand Names That Stick,Used

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SKU: SONG1626561869
UPC: 884303280051.0
Brand: Berrett-Koehler Publishers
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Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyoneeven noncreative typescan create memorable and buzzworthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Testtwo acronyms for what makes or breaks a name. She also provides uptodate advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examplesthe good, the bad, and the so bad she gave them an award. Alexandra Watkins is not afraid to name names.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

  • Q: What is the main focus of 'Hello, My Name Is Awesome'? A: The book primarily focuses on guiding readers in creating memorable and effective brand names using the author's proven SMILE and SCRATCH Test.
  • Q: Who is the author of this book? A: The author of 'Hello, My Name Is Awesome' is Alexandra Watkins, a recognized naming consultant.
  • Q: How many pages does the book have? A: The book contains 168 pages.
  • Q: What is the publication date of this book? A: The book was published on September 15, 2014.
  • Q: Is this book suitable for non-creative individuals? A: Yes, the book is designed to be accessible for everyone, including non-creative types, providing strategies to create memorable brand names.
  • Q: What edition of the book is available? A: This is the First Edition of 'Hello, My Name Is Awesome'.
  • Q: What kind of advice does the book offer? A: The book provides practical advice on naming, including ensuring names are easily spelled by voice assistants and securing domain names.
  • Q: Is this book in new condition? A: Yes, the item condition is listed as New.
  • Q: What category does this book fall under? A: The book is categorized under Marketing & Sales.
  • Q: Can you give examples of brand names discussed in the book? A: The book includes examples of both successful and poorly received brand names, illustrating the principles of effective naming.

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