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High Visibility: Transforming Your Personal and Professional Brand,Used
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The classic guide to personal and public image makingnow updated for the digital ageThe groundbreaking, critically acclaimed original edition of High Visibility established celebritythe creating and managing of one's public personato be a critical factor in achieving personal and professional success and status. Now, in this new third edition, international communication expert Irving Rein, international marketing guru Philip Kotler, and coauthors Michael Hamlin and Martin Stoller show you how to achieve and benefit from high visibilityin any profession!'High Visibility brilliantly captures the how, why, and what of the celebritybuilding process.'Al Reis, bestselling author of Positioning and Marketing Warfare'High Visibility is the Bible, the Das Kapital, the Origin of Species of the infant science of celebritology.'Peter Carlson, Washington PostToday, it's not just what you know or who you knowit's who knows you. High Visibility is the difference between being just a member of the crowd and becoming a highly recognized individual.
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