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Highhanging Fruit: Build Something Great By Going Where No One Else Will,New
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Grabbing The Lowhanging Fruit Is No Longer Acceptable. Zico Coconut Water Founder Mark Rampolla Argues That When You Choose To Reach Higher, You Can Build An Incredible Business, Be Profitable, And Maybe Even Change The World.In 2004, Mark Rampolla Was Successful By Most Standards. There Was Just One Problem: He Wasnt Inspired In His Job And Believed He Had Something More To Contribute To The World.When He Asked Himself, 'What Do I Have To Offer That Will Improve The World?' Rampolla Realized That His Big Idea Was Hanging Right Overhead. From His Time Living In Central America, He And His Family Came To Love Drinking Coconut Water, Just Like The Locals. But No One Was Really Selling Coconut Water In The United States.So Rampolla Chased A Very Ambitious Goal: Introducing Coconut Water To The American Beverage Market Dominated By A Few Big Players. He Wasnt Just Starting A Business; He Was Creating A Whole New Industry. Zico Coconut Water Brought A Healthy Beverage Alternative To American Consumers While Also Helping Developingworld Growers And Suppliers Profit From This Resource.It Was A Winwinwingood For Rampolla, His Customers, And The World. So Good, In Fact, That In 2013 The Cocacola Company Purchased Zico And Is Scaling The Brand Around The Globe.Rampolla Wrote Highhanging Fruit For Others Who Want To Succeed Because Of, Not In Spite Of, Their Values. This Book Is For People Who Believe That Its Their Duty To Reach Higher Than Just The Bottom Line To Build Businesses Driven By Passion, Purpose, And Integrity. Above All, Its A Call To Arms For A New Generation Of Entrepreneurs Who Want To Disrupt The Old Model And Do Good By Doing Business.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does this book have? A: This book has two hundred forty pages. It's a hardcover edition, making it durable for frequent reading.
- Q: What is the size of the book? A: The book measures six point three inches in length, zero point eight three inches in width, and nine point two six inches in height.
- Q: Who is the author of 'High-Hanging Fruit'? A: The author is Mark Rampolla. He is known for founding ZICO Coconut Water and has experience in building successful businesses.
- Q: What genre does this book belong to? A: This book falls under the category of Environmental Economics. It addresses business practices that benefit the environment and society.
- Q: What binding type does this book have? A: This book is bound in hardcover. This type of binding provides added durability and a premium feel.
- Q: How can I apply the concepts from this book? A: You can apply the concepts by identifying opportunities that align with your values and pursuing ambitious business goals.
- Q: Is this book suitable for aspiring entrepreneurs? A: Yes, this book is suitable for aspiring entrepreneurs. It offers insights on building businesses driven by passion and purpose.
- Q: What age group is this book appropriate for? A: This book is appropriate for adults and older teens interested in entrepreneurship and environmental economics.
- Q: Can this book help me in my business decisions? A: Yes, this book can help inform your business decisions. It emphasizes values-driven entrepreneurship and innovative thinking.
- Q: What is the central theme of 'High-Hanging Fruit'? A: The central theme is reaching higher to achieve business success while making a positive impact on the world.
- Q: How should I store this book? A: Store this book in a cool, dry place to protect it from moisture and direct sunlight. This will help maintain its condition.
- Q: Is there a warranty or return policy for this book? A: Typically, books do not come with a warranty. However, check the retailer's return policy for options if you're dissatisfied.
- Q: What if the book arrives damaged? A: If the book arrives damaged, contact the retailer for a return or exchange. They should assist you with resolving the issue.
- Q: Can I find this book in libraries? A: Yes, many libraries may carry this book. Check your local library's catalog to see if it's available for borrowing.
- Q: Are there any other books by Mark Rampolla? A: Currently, 'High-Hanging Fruit' is Mark Rampolla's most notable book. Check for future publications from him.
- Q: Is this book relevant for today's business environment? A: Yes, this book is highly relevant. It addresses contemporary challenges and opportunities in entrepreneurship and sustainability.