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HighHanging Fruit: Build Something Great by Going Where No One Else Will,Used
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Grabbing the lowhanging fruit is no longer acceptable. ZICO Coconut Water founder Mark Rampolla argues that when you choose to reach higher, you can build an incredible business, be profitable, and maybe even change the world.In 2004, Mark Rampolla was successful by most standards. There was just one problem: He wasnt inspired in his job and believed he had something more to contribute to the world.When he asked himself, 'What do I have to offer that will improve the world?' Rampolla realized that his big idea was hanging right overhead. From his time living in Central America, he and his family came to love drinking coconut water, just like the locals. But no one was really selling coconut water in the United States.So Rampolla chased a very ambitious goal: introducing coconut water to the American beverage market dominated by a few big players. He wasnt just starting a business; he was creating a whole new industry. ZICO Coconut Water brought a healthy beverage alternative to American consumers while also helping developingworld growers and suppliers profit from this resource.It was a winwinwingood for Rampolla, his customers, and the world. So good, in fact, that in 2013 the CocaCola Company purchased ZICO and is scaling the brand around the globe.Rampolla wrote HighHanging Fruit for others who want to succeed because of, not in spite of, their values. This book is for people who believe that its their duty to reach higher than just the bottom line to build businesses driven by passion, purpose, and integrity. Above all, its a call to arms for a new generation of entrepreneurs who want to disrupt the old model and do good by doing business.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the main theme of 'High-Hanging Fruit'? A: 'High-Hanging Fruit' explores the idea of pursuing ambitious goals and creating meaningful businesses that align with personal values, as demonstrated by the author's journey in introducing coconut water to the American market.
- Q: Who is the author of 'High-Hanging Fruit'? A: The author of 'High-Hanging Fruit' is Mark Rampolla, the founder of ZICO Coconut Water.
- Q: What type of binding does this book have? A: 'High-Hanging Fruit' is available in hardcover binding, which provides durability and a premium feel.
- Q: How many pages are in 'High-Hanging Fruit'? A: The book contains 240 pages, offering a comprehensive exploration of the author's insights and experiences.
- Q: What category does this book fall under? A: 'High-Hanging Fruit' is categorized under Environmental Economics, focusing on sustainable business practices.
- Q: When was 'High-Hanging Fruit' published? A: 'High-Hanging Fruit' was published on July 19, 2016.
- Q: What is the condition of the book? A: 'High-Hanging Fruit' is brand new, ensuring that readers receive it in pristine condition.
- Q: What insights can I expect from the book regarding entrepreneurship? A: Readers can expect insights on building businesses driven by passion and purpose, as well as strategies to disrupt traditional business models for positive impact.
- Q: Is 'High-Hanging Fruit' suitable for aspiring entrepreneurs? A: 'High-Hanging Fruit' is particularly suitable for aspiring entrepreneurs who seek to align their business goals with their values and make a difference.
- Q: Does the book provide real-world examples or case studies? A: Yes, 'High-Hanging Fruit' includes real-world examples from the author's experience in establishing ZICO Coconut Water, illustrating the principles discussed.