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HighImpact Content Marketing: Strategies to Make Your Content Intentional, Engaging and Effective
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Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy.In an era of usergenerated, humangenerated and machinegenerated content, mistakes are increasingly costlier to make. And more difficult to recover from. To succeed in the highly competitive creator economy of today and the future, content marketers need to rethink their approach or go the way of the dinosaurs.HighImpact Content Marketing shows how to succeed by taking a simplified yet strategic approach to standing out and driving revenue impact. It covers timeproven strategies to create video, audio, social media and longerform content that audiences will actually want to consume and how to do so in a genuinely inclusive way. It also shows how to master content distribution across channels such as websites, blogs, email and social media networks to maximize reach, engagement and impact.What makes HighImpact Content Marketing unique is how it weaves in behavioral science and adult learning principles to maximize and measure impact. It features easytoimplement frameworks and actionable guides throughout as well as examples of bestinclass content marketing from the likes of Patagonia, Microsoft, Spotify and Google plus interviews with top industry experts from across the globe. Guidance is also included on how to align content with various stages of the customer journey. This is an essential blueprint for ensuring the longterm success of your content marketing strategy to increase brand awareness, build relationships and boost conversions.
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