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Highimpact Sales Force Automation: A Strategic Perspective,Used
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What exactly is sales force automation? The idea is simple using technology to maximize sale productivity, minimize cost and enhance customer service. This 'ultimate competitive weapon' can streamline the sales process, target the right customers and dramatically eliminate downtime and waste. HighImpact Sales Force Automation is a handson guide to implementing the latest computer technology in sales and marketing departments. The author's unique background in both business and science provides a practical, yet indepth perspective on sales force automation. And all with a sharp focus on the backbone of any business: the customer. This book is an excellent reference for corporate managers, sales professionals, organizational planners, marketing consultants and anyone interested in improving sales, customer service and quality control. Reallife business models and concrete examples make applying these concepts to any organization as simple as clicking on a mouse.
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