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Hightech businesses form a crucial part of entrepreneurial activity in some ways presenting very typical examples of entrepreneurship, yet in some ways representing quite different challenges. The uncertainty in innovation and advanced technology makes it difficult to use conventional economic planning models, and also means that the management skills used in this area must be more responsive to issues of risk, uncertainty and evaluation than in conventional business opportunities.Specifically focusing on the mix of theory and practice needed to accurately inform students, the key topics covered include: uncertainty and innovation entrepreneurial finance marketing technological innovations hightech incubation management.Including case studies to give practical insights into genuine business examples, this comprehensive book has a distinctly realworld focus throughout. Edited by a multinational team, it draws together leading writers and researchers from across Europe, making it a mustread for all those involved in advanced entrepreneurship with specific interests in hightech startups.
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