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Hightech, Hightouch Customer Service: Inspire Timeless Loyalty In The Demanding New World Of Social Commerce,Used
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Twitter, smartphones, and selfservice kiosks are taking over, and techsavvy business dealings are no longer an advantagetheyre a requirement. With entertaining humor and inarguable logic, author Micah Solomon offers surefire strategies for success by exploring the timelessness of customer service (i.e., what hasnt changed), the hightech tools that could give you a customer service advantage, and the systemic social shifts that are changing your customers expectations of the way you do business. Youll learn inside secrets of wildly successful customer service initiatives, from internet startups to venerable brands, and how to turn casual customers into fervent supporters who will spread the word far and wideonline and off. HighTech, HighTouch Customer Service does this by teaching readers the six major customer trends and what they mean for business; the eight unbreakable rules for social media customer service; how to effectively address online complainers and saboteurs on Yelp, Twitter, TripAdvisor, and other forums; how to understand and leverage the rising power of selfservice; and how to build a company culture that breeds stellar customer service.With special features including lessons from the latest newsworthy customer service blunders, youll be equipped to retool oldfashioned customer service and turn timestrapped, screenaddicted, valuesavvy, and socially engaged critics into fervent loyal customers who help your business thrive.
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