Hit Brands: How Music Builds Value for the World's Smartest Brands,Used

Hit Brands: How Music Builds Value for the World's Smartest Brands,Used

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SKU: SONG1137271477
Brand: MACMILLAN
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Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

  • Q: What is the main topic of 'Hit Brands: How Music Builds Value for the World's Smartest Brands'? A: The book discusses how companies utilize music to enhance their branding and advertising strategies, emphasizing the emotional impact of music in marketing.
  • Q: Who is the author of this book? A: The author of the book is D. Jackson.
  • Q: When was 'Hit Brands' published? A: The book was published on October 31, 2013.
  • Q: What is the length of the book? A: The book has a total of 211 pages.
  • Q: What type of binding does this book have? A: The book is available in hardcover binding.
  • Q: What condition is the book in? A: The book is in new condition.
  • Q: What category does this book fall under? A: This book is categorized under Business.
  • Q: Is there any specific audience for this book? A: The book is aimed at professionals in marketing, branding, and business strategy who are interested in the role of music in brand development.
  • Q: Does the book provide practical examples of music strategies? A: Yes, the book includes case studies and examples of how various brands have implemented music strategies to align with their marketing goals.
  • Q: Can I apply the concepts from this book to my own business? A: Yes, the insights provided can be applied to various business contexts to help develop a comprehensive music strategy that resonates with target audiences.

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