Hook Point: How to Stand Out in a 3Second World,New

Hook Point: How to Stand Out in a 3Second World,New

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SKU: DADAX1949001008
Brand: Waterside Productions
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Hook Point: How to Stand Out in a 3Second World, by out of the box thinker Brendan Kane, breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brandboth online and offso you can thrive in the new microattention world in which we live.A lot of people know who they are, what they do, and a few even know why they do itbut even when brands or individuals have clarity in these areas, they often struggle to grab a potential audiences attention for long enough to get them to learn about their attributes. Others have amazing products or services that fail to achieve great success because they don't know how to talk about what they do effectively. This is because digital and social media have reshaped our world into one of microattention.There are over sixty billion messages shared on digital platforms each day, and the average person is exposed to between four thousand to ten thousand ads a day. This bombardment of stimuli has changed the way we communicate and market content both online and off. In fact, research shows that you have less than three seconds to capture a persons attention. With such a short window of time, we need to hook audiences quickly, efficiently, and consistently if we want to successfully fuel brand awareness and growth.Luckily, Brendan Kane, an out of the box thinker and strategist whos built platforms for celebrities like Taylor Swift and Rhianna, and worked with Fortune 500 companies like Paramount, Viacom, and MTV has mastered the art of standing out. In Hook Point: How to Stand Out in a 3Second World he reveals the power of hook pointsa communication tool that helps marketers package their messages in a succinct, attentiongrabbing way that leads to better opportunities both online and off. Whether youre promoting a brand, product, or service this book is the essential guide for making it in our threesecond world.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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