Hospitality Sales and Marketing, 5th Edition,Used
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Hospitality Sales and Marketing, 5th Edition,Used
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Book by James R. Abbey
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- Q: What is the main focus of 'Hospitality Sales and Marketing, 5th Edition'? A: The book focuses on effective sales and marketing strategies specifically tailored for the hospitality industry, providing insights and practical approaches for success.
- Q: Who is the author of this book? A: The author of 'Hospitality Sales and Marketing, 5th Edition' is James R. Abbey, who has extensive experience in hospitality management and marketing.
- Q: What is the condition of the book? A: The book is classified as 'Very Good' condition, indicating that it has been gently used with minimal signs of wear.
- Q: How many pages does the book have? A: The book contains 600 pages, offering a comprehensive exploration of hospitality sales and marketing concepts.
- Q: What type of binding does this book have? A: The book is available in paperback binding, making it lightweight and easy to handle.
- Q: When was 'Hospitality Sales and Marketing, 5th Edition' published? A: The book was published on June 1, 2008, making it a relevant resource for hospitality professionals.
- Q: Is this book suitable for beginners in hospitality? A: Yes, this book is suitable for both beginners and experienced professionals, as it covers fundamental concepts as well as advanced marketing strategies.
- Q: Are there any special features in this edition? A: This 5th edition includes updated content that reflects the latest trends and practices in hospitality sales and marketing.
- Q: Can this book be used for academic purposes? A: Yes, 'Hospitality Sales and Marketing, 5th Edition' is often used as a textbook in hospitality courses, making it suitable for academic study.
- Q: What topics are covered in the book? A: The book covers a variety of topics including market analysis, customer relationship management, and strategic marketing planning in the hospitality sector.