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How Any Agent Can Escape the Price Battlefield: Insurance Sales Secrets 20 Years of My Best Secrets for Winning New Business O,Used
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In How Any Agent Can Escape the Price Battlefield, Ben Page shares his proven stepbystep method for winning more quality clients BEFORE any talk of price, coverage, service, or value pitch. This isnt theory, it? the result of a 20year quest to sell more insurance inside of his agencies.It also is NOT what youd expect. It is NOT the tired old (and limited) advice to sell value. Its unlike anything youre likely to hear from marketing reps, wellmeaning managers, or selfproclaimed gurus who arent in the trenches selling. They often encourage agents to do what Page calls "Pitching for Policies" by making value arguments (i.e., look at all of these benefits for the price!). While Page agrees that value arguments are better than just price quotes, they are nothing compared to the secrets he shares in his book. Section One: Discover the Real Game People arent really looking for insurance. People arent really convinced by a proposal (value argument). Discover what they are really looking for, what most agents never give them, and how you can be one of the few that gets what its about (hint: NOT a value argument). Section Two: Win the Real Game Positioning secrets to attract and win (Who, What, How and Advantages). How to say NO to bad business and leave them still loving you. How smart marketing can turn shoppers into ideal prospects. How nurturing lowcost referrals can help you dominate any niche. Learn about the cause/effect sales chain that most agents ignore. Discover the oftforgotten investigation phase and how to make it work for you. Turn one of the most pivotal moments in a shoppers?experience to your advantage. Find out why every second from inquiry to connection matters more than nearly all agents realize. How you can Stop the Shop and win a ton of business without your competitors ever knowing. Learn Bens proven first conversation script to make the sale BEFORE any additional work. Found out how to kill procrastination, improve followup, and go from first conversation to bound a lot faster, with less headaches, and in a way that leaves prospects LOVING you. Finally, learn why the presentation is the least important part of the process and how to really win. Section Three: Bonus Learn tips to win any price battles you might find yourself in. This will happen much less as you start winning outside of price or value arguments, but its good to know! Best tips for leading your sales agents to greatness in ways that few agency owners know about. Find out what makes a good pipeline manager and how it can support your sales efforts.Learn a radically different paradigm that puts the agent, not the proposal, frontandcenter in the game to win clients. Its packed with solid littleknown principles, strategies, and tactics that can help any insurance agent WIN a lot more quality business in a way that is entirely more fun, many times more effective, and not so driven by price.If youre an insurance agent, sales manager, or agency ownerbuy this book. You wont regret it.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does this book have? A: This book has two hundred forty-four pages. It's designed to provide in-depth insights into insurance sales tactics.
- Q: What type of binding does this book use? A: This book is paperback bound. This makes it lightweight and easy to handle for reading.
- Q: Who is the author of this book? A: The author is Ben Page. He shares over twenty years of experience in the insurance industry.
- Q: What is the recommended reading level for this book? A: This book is suitable for adults, specifically insurance agents and sales managers. It addresses professional sales strategies.
- Q: How do I apply the strategies from this book? A: You can use the step-by-step methods outlined in the book to engage clients before discussing price. The book emphasizes understanding client needs first.
- Q: Is this book suitable for new insurance agents? A: Yes, this book is suitable for new insurance agents. It provides foundational strategies that can help them succeed in their careers.
- Q: How can I store this book to keep it in good condition? A: Store this book in a cool, dry place away from direct sunlight. This will help preserve the quality of the pages and cover.
- Q: Are there any safety concerns with this book? A: No, there are no safety concerns with this book. It is intended for adult readers and contains no hazardous materials.
- Q: What if the book arrives damaged? A: If the book arrives damaged, you should contact the seller for a return or exchange. Most sellers have a return policy for damaged items.
- Q: How do I clean this book if it gets dirty? A: To clean the book, gently wipe the cover with a dry cloth. Avoid using any liquids that could damage the pages.
- Q: Can I use this book for training my sales team? A: Yes, this book can be used for training sales teams. It offers valuable insights and techniques that can enhance their selling skills.
- Q: Is this book helpful for insurance agency owners? A: Yes, this book is very helpful for insurance agency owners. It provides strategies to lead sales agents effectively.
- Q: What are the main themes of the book? A: The main themes include client engagement, effective sales strategies, and overcoming price objections in insurance sales.
- Q: Does this book include any bonus content? A: Yes, the book includes bonus tips for winning price battles and insights on effective pipeline management.
- Q: What makes this book different from other sales books? A: This book is different because it focuses on strategies beyond price and value arguments, emphasizing deeper client understanding.