Title
How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands,Used
Processing time: 1-3 days
US Orders Ships in: 3-5 days
International Orders Ships in: 8-12 days
Return Policy: 15-days return on defective items
Payment Option
Following the success of international bestseller How Brands Grow: What Marketer's Don't Know comes a new book that takes readers further on a journey to smarter, evidencebased marketing.How Brands Grow Part 2, by Jenni Romaniuk and Byron Sharp, is about fundamentals of buying behaviour and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity.Ride the next wave of marketing knowledge with insights such as how to build Mental Availability, metrics to assess the strength of your brand's Distinctive Assets and a framework to underpin your brand's Physical Availability strategy. Learn practical insights such as smart ways to look at word of mouth and the sort of advertising needed to attract new brand buyers.This book is also a must read for marketers working in emerging markets, services, durables and luxury categories, with evidence that will challenge conventional wisdom about growing brands in these markets. If you've ever wondered if word of mouth has more impact in China, if luxury brands break all the rules of marketing or if online shoppers are more loyal to brands or retailers, this book is for you.If you read and loved How Brands Grow, it's time to move to the next level of marketing. And if you haven't, get ready this book will change the way you think about marketing forever.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the main focus of 'How Brands Grow: Part 2'? A: The book focuses on fundamentals of buying behavior and brand performance, providing a roadmap for brand growth and improved marketing productivity.
- Q: Who are the authors of this book? A: The authors of 'How Brands Grow: Part 2' are Jenni Romaniuk and Byron Sharp.
- Q: What topics does this book cover? A: It covers topics such as Mental Availability, brand Distinctive Assets, Physical Availability strategy, and practical insights on word of mouth and advertising.
- Q: Is this book suitable for marketers in emerging markets? A: Yes, the book is particularly beneficial for marketers working in emerging markets, services, durables, and luxury categories.
- Q: What is the publication date of this book? A: The book was published on November 19, 2015.
- Q: How many pages does 'How Brands Grow: Part 2' have? A: The book contains 192 pages.
- Q: What is the binding type of the book? A: The book is available in hardcover binding.
- Q: What edition is this book? A: This is the Illustrated edition of 'How Brands Grow: Part 2'.
- Q: What can readers expect to learn from this book? A: Readers can expect to learn evidence-based marketing strategies that challenge conventional wisdom and insights on brand growth.
- Q: Is the book intended for both new and experienced marketers? A: Yes, it is designed for both new marketers looking to learn and experienced marketers seeking to deepen their understanding of brand growth.