How Brands Grow: What Marketers Don'T Know

How Brands Grow: What Marketers Don'T Know

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This Book Provides Evidencebased Answers To The Key Questions Asked By Marketers Every Day. Tackling Issues Such As How Brands Grow, How Advertising Really Works, What Price Promotions Really Do And How Loyalty Programs Really Affect Loyalty, How Brands Grow Presents Decades Of Research In A Style That Is Written For Marketing Professionals To Grow Their Brands. It Is The First Book To Present These Laws In Context And To Explore Their Meaning And Application.The Most Distinctive Element To This Book Is That The Laws Presented Are Tried And Tested; They Have Been Found To Hold Over Varied Conditions, Time And Countries. This Is Contrary To Most Marketing Texts And Indeed, Much Information Provides Evidence That Much Modern Marketing Theory Is Far From Soundly Based.

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We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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Frequently Asked Questions

  • Q: What is the main topic of 'How Brands Grow'? A: 'How Brands Grow' focuses on evidence-based answers to key marketing questions, including how brands grow, the effectiveness of advertising, and the impact of loyalty programs.
  • Q: Who is the author of 'How Brands Grow'? A: The book is authored by Byron Sharp.
  • Q: What is the publication date of the book? A: 'How Brands Grow' was published on April 12, 2010.
  • Q: What type of binding does this book have? A: The book is available in hardcover binding.
  • Q: How many pages does 'How Brands Grow' have? A: The book contains 228 pages.
  • Q: Is this book suitable for marketing professionals? A: Yes, 'How Brands Grow' is specifically written for marketing professionals looking to grow their brands.
  • Q: What category does this book fall under? A: 'How Brands Grow' is categorized under Consumer Behavior.
  • Q: What edition of the book is available? A: This is the first edition of 'How Brands Grow'.
  • Q: Is the book new or used? A: The item condition of 'How Brands Grow' is new.
  • Q: What makes 'How Brands Grow' different from other marketing books? A: The book presents tried and tested laws of marketing that hold true across various conditions, unlike many other marketing texts that may lack solid evidence.