Title
How Brands Grow: What Marketers Don'T Know
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This Book Provides Evidencebased Answers To The Key Questions Asked By Marketers Every Day. Tackling Issues Such As How Brands Grow, How Advertising Really Works, What Price Promotions Really Do And How Loyalty Programs Really Affect Loyalty, How Brands Grow Presents Decades Of Research In A Style That Is Written For Marketing Professionals To Grow Their Brands. It Is The First Book To Present These Laws In Context And To Explore Their Meaning And Application.The Most Distinctive Element To This Book Is That The Laws Presented Are Tried And Tested; They Have Been Found To Hold Over Varied Conditions, Time And Countries. This Is Contrary To Most Marketing Texts And Indeed, Much Information Provides Evidence That Much Modern Marketing Theory Is Far From Soundly Based.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does this book have? A: This book has two hundred twenty-eight pages. It provides extensive insights into marketing practices based on decades of research.
- Q: What is the binding type of this book? A: This book features a hardcover binding. This ensures durability and a professional appearance, making it suitable for both personal and professional use.
- Q: What are the dimensions of the book? A: The book measures six point three inches in length, zero point seven nine inches in width, and nine point four five inches in height. These dimensions make it portable and easy to handle.
- Q: Who is the author of this book? A: The author of this book is Byron Sharp. He is known for his research in marketing and consumer behavior.
- Q: What category does this book fall under? A: This book falls under the Consumer Behavior category. It addresses fundamental marketing principles and strategies.
- Q: What topics does the book cover? A: This book covers topics such as brand growth, advertising effectiveness, price promotions, and loyalty programs. Each topic is explored with supporting research.
- Q: How can I apply the insights from this book? A: You can apply the insights by implementing evidence-based marketing strategies in your campaigns. The book provides practical recommendations for marketers.
- Q: Is this book suitable for beginners in marketing? A: Yes, this book is suitable for both beginners and experienced marketers. It presents complex concepts in an accessible manner.
- Q: Can I use this book for academic purposes? A: Yes, this book is appropriate for academic use. Its research-based approach makes it a valuable resource for students and professionals alike.
- Q: How should I care for this hardcover book? A: You should store the book in a dry place and avoid exposing it to direct sunlight. This helps preserve the cover and pages.
- Q: Is this book safe for all ages? A: Yes, this book is suitable for all ages. It focuses on marketing principles and does not contain inappropriate content.
- Q: What if the book arrives damaged? A: If the book arrives damaged, you should contact customer service for a replacement or return. Be sure to keep your order details handy.
- Q: Can I return the book if I'm not satisfied? A: Yes, you can return the book if you're not satisfied, provided you follow the return policy guidelines. Check the retailer's policy for specific instructions.
- Q: What makes this book different from other marketing books? A: This book is unique because it presents laws of marketing that are tested and validated across various conditions and regions, unlike many standard marketing texts.
- Q: Does the book provide real-world examples? A: Yes, the book includes real-world examples that illustrate the application of its marketing principles. This helps readers connect theory with practice.
- Q: Is the content of this book evidence-based? A: Yes, the content of this book is evidence-based. It draws on decades of research to support its claims and recommendations.