How Customers Think: Essential Insights into the Mind of the Market,Used

How Customers Think: Essential Insights into the Mind of the Market,Used

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SKU: SONG1578518261
Brand: Harvard Business Review Press
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How to unlock the hidden 95 per cent of the customer's mind that traditional marketing methods have never reached. This title provides practical synthesis of the cognitive sciences. Drawing heavily on psychology, neuroscience, sociology, and linguistics, Zaltman combines academic rigor with realworld results to offer highly accessible insights, based on his years of research and consulting work with large clients like CocaCola and Procter & Gamble. An allnew tool kit: Zaltman provides research tools metaphor elicitation, response latency, and implicit association techniques, to name a few that will be allnew to marketers and demonstrates how innovators can use these tools to get clues from the subconscious when developing new products and finding new solutions, long before competitors do.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

  • Q: What is the main focus of 'How Customers Think'? A: 'How Customers Think' explores the subconscious aspects of customer decision-making, providing insights from cognitive sciences to help marketers understand their audience better.
  • Q: Who is the author of this book? A: The author of 'How Customers Think' is Gerald Zaltman, who is known for his expertise in marketing and cognitive science.
  • Q: What are some key features of this book? A: Key features include practical tools for marketers, insights from psychology and neuroscience, and techniques like metaphor elicitation and implicit association.
  • Q: When was 'How Customers Think' published? A: 'How Customers Think' was published on February 21, 2003.
  • Q: What topics does the book cover? A: The book covers topics such as the cognitive processes behind consumer behavior, the influence of subconscious thoughts, and strategies for effective marketing.
  • Q: Is this book suitable for beginners in marketing? A: Yes, the book is designed to be accessible and offers practical insights that can benefit both beginners and experienced marketers.
  • Q: How many pages does 'How Customers Think' have? A: 'How Customers Think' has a total of 323 pages.
  • Q: What is the binding type of this book? A: This book is available in hardcover binding, ensuring durability and a professional appearance.
  • Q: What condition is the book in? A: 'How Customers Think' is in new condition, meaning it has not been previously owned or read.
  • Q: What category does this book fall under? A: 'How Customers Think' falls under the category of Management & Leadership.

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