Title
How Firms Can Strategically Influence Open Source Communities: The Employment of 'Men on the Inside' (Forschungs/Entwicklungs/,Used
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Product Description Firms have discovered that open source (OS) communities can be valuablesources of innovation. However, the access for firms to these communitiesturned to be intricate. One proven way of how firms can enter OS communities is via their personnel (men on the inside). Focusing on firmsponsored OS communities, Viktor Lee detects the specific functions ofMOI and how these individuals influence the community network by applying a comparative case study of two OSS firms. A netnographic and social network analysis of the community interactions of over 12,000 individuals was conducted. He concludes that firms can succeed in integrating a community into the firms development process with the help of the MOI. From the Back Cover Firms have discovered that open source (OS) communities can be valuable sources of innovation. However, the access for firms to these communities turned to be intricate. One proven way of how firms can enter OS communities is via their personnel (men on the inside). Focusing on firmsponsored OS communities, Viktor Lee detects the specific functions of MOI and how these individuals influence the community network by applying a comparative case study of two OSS firms. A netnographic and social network analysis of the community interactions of over 12,000 individuals was conducted. He concludes that firms can succeed in integrating a community into the firms development process with the help of the MOI.
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