Title
How to Build a Goddamn Empire: Advice on Creating Your Brand with HighTech Smarts, Elbow Grease, Infinite Hustle, and a Whole L
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From the cofounder of the revolutionary brand Bulletin, a business book that demystifies the world of entrepreneurship in realtime, from Day One through Acquisition.Filled with heart and humor, How to Build a Goddamn Empire shares the realworld, hardearned business wisdom of one female entrepreneur who takes readers from Day One through Acquisition. Kriegsman transformed a parttime side hustle into a massive, categorydisrupting brand that after six long, hard years, successfully exited to a public company (EEX, US: NYSE).As a firsttime and inexperienced founder, Ali Kriegsman felt like she couldn t relate to the glossy, glamorous entrepreneurs crowding her Instagram feed. In reality, Kriegsman learned, building something from nothing is a daily fight with your imposter syndrome, a crash course in venturecapitalist speak, and, as she learned in 2020, a constant battle to weather the storm of an everchanging marketplace. While in the thick of scaling her business, making a stressful pivot, and managing a team of employees through an unprecedented global pandemic, Kriegsman decided to write about her experience, in the hopes that it will act as a guidepost to future founders.With chapters ranging from The Business You Start Isn t the Business You ll Run to Press ?Success, Ali Kriegsman demystifies the world of entrepreneurship in real time, from the trenches. In Hard Decisions Kriegsman shares her experiences of managing the company through the COVID19 crisis with heart and searing honesty.How to Build a Goddamn Empire also features words of wisdom from some of Kriegsman s fellow female founders who have built successful companies of radically different stages and sizes. By using the questions she s most frequently asked as her blueprint, Kriegsman offers candid insights into the nuts and bolts of building a brand from scratchdiscussing early failures, picking the right cofounder, securing press, finding funding, and even staying afloat during a crisisto give women the tools that will help take their ideas to the next level.
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.