Title
How To Make Your Advertising Make Money
Delivery time: 8-12 business days (International)
How To Make Your Advertising Make Money By John Caplesin This Remarkable Reference, John Caples, A Man Who Has Won Countless Awards And Made Millions Of Dollars For Some Of The Largest Companies In The United States, Draws Upon More Than 50 Years Of Experience To Show You How To Write Advertising Copy That Sells Anything And Everything... Write Headlines That Command Instant Attention...Save Thousands Of Dollars In Expenses Each Year...And Much More.Containing Hundreds Of True Stories, Checklists, And Guidelines, This Sourcebook Is For Every Copywriter, Creative Director, And Business Executive Who Wants To Learn How To Write Copy That Sellsfrom The Master Who Most Say Did It Better Than Anyone. You'Ll Get:1. Secrets Of Successful Advertising 2. Twelve Ways To Find Advertising Ideas 3. Three Famous Case Histories 4. How To Get Ideas From Brainstorming 5. 303 Words And Phrases That Sell 6. How To Write Sentences That Sell 7. Sales Appeals That Last Forever 8. How To Write Headlines That Make Money 9. How To Use Stories To Sell Products 10. Tips On Copywriting 11. How Editorial Style Ads Can Bring Increased Sales 12. How To Write Sales Letters That Make Money 13. How Direct Response Can Help Advertisers Make Money 14. Ways To Improve Your Copy 15. How To Write Radio Commercials That Get Action 16. How To Apply Mail Order Knowhow In Writing Tv Commercials 17. Summing Up My Success Secrets I Have Learned In 50 Yearsmeet The Authorjohn Caples Was Vice President Of Bbdo, Inc. When He Retired After 40 Years Of Service With The Nation'S Third Largest Advertising Agency. The Creator Of Such Classic Ads As They Laughed When I Sat Down At The Piano And They Grinned When The Waiter Spoke To Me In French, And A Member Of The Copywriters'S Halls Of Fame, Mr. Caples Built A Nationwide Reputation For His Research And Scientific Methods Of Testing Advertising Effectiveness.
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⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
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Frequently Asked Questions
- Q: What is the main focus of 'How to Make Your Advertising Make Money'? A: The book focuses on teaching readers how to write effective advertising copy that generates sales, drawing on John Caples' extensive experience in the advertising industry.
- Q: Who is the author of the book? A: The author is John Caples, a renowned advertising expert and former Vice President of BBDO, Inc., with over 50 years of experience in the field.
- Q: What topics are covered in the book? A: The book covers various topics including successful advertising secrets, writing headlines, sales appeals, and tips for different types of advertising, including direct response and radio commercials.
- Q: Is this book suitable for beginners in advertising? A: Yes, the book is designed for copywriters, creative directors, and business executives at all levels, making it accessible for beginners and experienced professionals alike.
- Q: What is the condition of the book being sold? A: The book is listed as 'Used Book in Good Condition', indicating that it may show some signs of wear but is still in a readable state.
- Q: How many pages does the book have? A: The book contains 386 pages, providing a comprehensive guide to effective advertising techniques.
- Q: When was this book published? A: The book was published on June 12, 2012.
- Q: What binding type does the book have? A: The book is available in paperback binding, which is typically more flexible and lightweight than hardcover.
- Q: Can this book help improve my advertising skills? A: Yes, the book offers practical advice and proven strategies that can help improve your advertising skills and enhance the effectiveness of your campaigns.
- Q: Are there any notable case studies included in the book? A: Yes, the book includes three famous case histories that illustrate successful advertising strategies and their outcomes.