Title
How to Measure Anything: Finding the Value of Intangibles in Business,New
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Now updated with new measurement methods and new examples, How to Measure Anything shows managers how to inform themselves in order to make less risky, more profitable business decisionsThis insightful and eloquent book will show you how to measure those things in your own business, government agency or other organization that, until now, you may have considered 'immeasurable,' including customer satisfaction, organizational flexibility, technology risk, and technology ROI. Adds new measurement methods, showing how they can be applied to a variety of areas such as risk management and customer satisfaction Simplifies overall content while still making the more technical applications available to those readers who want to dig deeper Continues to boldly assert that any perception of 'immeasurability' is based on certain popular misconceptions about measurement and measurement methods Shows the common reasoning for calling something immeasurable, and sets out to correct those ideas Offers practical methods for measuring a variety of 'intangibles' Provides an online database (www.howtomeasureanything.com) of downloadable, practical examples worked out in detailed spreadsheetsWritten by recognized expert Douglas Hubbardcreator of Applied Information EconomicsHow to Measure Anything, Third Edition illustrates how the author has used his approach across various industries and how any problem, no matter how difficult, ill defined, or uncertain can lend itself to measurement using proven methods.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the main purpose of the book 'How to Measure Anything'? A: The book aims to teach managers how to quantify and measure seemingly intangible aspects of business, such as customer satisfaction and technology ROI, enabling them to make informed decisions.
- Q: Who is the author of 'How to Measure Anything'? A: The author is Douglas W. Hubbard, a recognized expert in measurement and creator of Applied Information Economics.
- Q: Is this book suitable for beginners in business measurement? A: Yes, the book simplifies complex measurement concepts and provides practical examples, making it accessible for beginners as well as more experienced readers.
- Q: What topics does the book cover? A: The book covers a range of topics, including measurement methods for risk management, technology risk, organizational flexibility, and customer satisfaction.
- Q: What edition of the book is available? A: The available edition is the third edition, updated with new measurement methods and examples.
- Q: How many pages does 'How to Measure Anything' have? A: The book has a total of 432 pages.
- Q: What is the binding type of this book? A: The book is available in hardcover binding.
- Q: When was 'How to Measure Anything' published? A: The book was published on March 17, 2014.
- Q: Does the book provide any online resources? A: Yes, the book includes access to an online database at www.howtomeasureanything.com, which offers downloadable examples in detailed spreadsheets.
- Q: In what category is this book classified? A: The book is classified under the category of Corporate Finance.