How to Measure Survey Reliability and Validity (Survey Kit),Used

How to Measure Survey Reliability and Validity (Survey Kit),Used

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SKU: SONG0803957041
UPC: 9780803957046
Brand: SAGE Publications, Inc
Condition: Used
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Improving the accuracy of a survey is the focus of Mark S. Litwin's book, which shows how to assess and interpret the quality of survey data by thoroughly examining the survey instrument used. He explains how to code and pilot test new and established surveys. In addition, he covers issues such as: how to measure reliability (including testretest, alternate form, internal consistency, interobserver and intraobserver reliability); how to measure validity (including content, criterion and construct validity); how to address crosscultural issues in survey research; and how to scale and score a survey.

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