How To Research Trends: Move Beyond Trendwatching To Kickstart Innovation

How To Research Trends: Move Beyond Trendwatching To Kickstart Innovation

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Brand: Laurence King Publishing
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Understanding Trends, The Emerging Values And Needs Of Groups In Society Provides You With A Foundation To Innovate And Create Change. This Book Gives You A Candid And Unbiased Overview Of The Trend Research Process. Lt Brings A Structured, Researchbased Approach To The Table Instead Of A Crystal Ball.'How To Research Trends' Is Practical, Handson And Offers Multiple Perspectives On Researching Trends For Professionals And Trend Students Around The Globe. Lt Shows You That Researching Trends Is A Skill That Combines The Intuitive And The Analytical.This Book Is Written For Everyone Interested In Humancentred Innovation And For Everyone Interested In Learning More About Trend Research. Trend Research Includes So Much More Than Just Hypes, Styles And The Latest Gadgets. It Studies Change And Provides An Analysis Of Emerging Shifts In Peoples Needs And Wants. These Trend Insights Are Essential During Any Innovation Process As A Foundation To Create Future Proof Concepts That Improve Peoples Quality Of Life.Based On A 3 Step Method, You Will Learn In A Handson Way To Scan Your Environment For Signs Of Change, Analyse Your Trend Spots And Apply Your Trend Insights To Kick Start Innovation. This Book Synthesises Existing Theories, Concepts And Ideas On Trend Research. The Interviews With Experts And Students Will Guide You On Your Trend Journey. This Will Help You To Innovate And Create Change In The Short And Long Term And Execute Your Own Trend Research.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

  • Q: How many pages does the book have? A: This book has two hundred pages. It provides in-depth insights into trend research and innovation methods.
  • Q: What are the dimensions of the book? A: The book measures seven point seventy-two inches long, zero point seventy-one inches wide, and nine point twenty-five inches high. These dimensions make it portable for easy reading.
  • Q: What type of binding does this book have? A: This book is paperback bound. This type of binding is lightweight and flexible, making it easy to handle.
  • Q: Who is the author of the book? A: The author of the book is Els Dragt. She brings expertise in trend research and innovation strategies.
  • Q: What category does this book fall under? A: This book falls under the Planning and Forecasting category. It focuses on understanding trends to foster innovation.
  • Q: Is this book suitable for beginners in trend research? A: Yes, this book is suitable for beginners. It offers a practical, hands-on approach to understanding trends and innovation.
  • Q: How can I apply the insights from this book? A: You can apply the insights by scanning your environment for changes, analyzing trends, and implementing your findings in innovation projects. The book guides you through a structured process.
  • Q: Is this book appropriate for professionals in the field? A: Yes, this book is designed for both professionals and students. It provides valuable perspectives and methodologies relevant to trend research.
  • Q: What skills does this book help develop? A: This book helps develop skills in trend analysis and innovation. It combines intuitive and analytical approaches to researching trends.
  • Q: How do I store this book to keep it in good condition? A: Store this book in a cool, dry place away from direct sunlight. This helps prevent damage to the pages and cover.
  • Q: Can I clean the book if it gets dirty? A: Yes, you can gently wipe the cover with a soft, dry cloth. Avoid using water or cleaning solutions that may damage the material.
  • Q: What if the book arrives damaged? A: If the book arrives damaged, you should contact the retailer for return or exchange options. Most retailers have policies for damaged items.
  • Q: Is there a warranty for this book? A: No, books typically do not come with a warranty. However, check with the retailer for their specific return policies.
  • Q: How can this book benefit my innovation process? A: This book provides insights into emerging trends which are crucial for creating future-proof concepts. It helps you understand societal needs and values.
  • Q: What makes this book different from other trend research books? A: This book offers a structured, research-based approach rather than speculative insights, making it unique in its practicality and depth.

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