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How to Sell at Margins Higher Than Your Competitors : Winning Every Sale at Full Price, Rate, or Fee,Used
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Praise for How to Sell at Margins Higher Than Your Competitor'This is the complete book for both new and experienced salespeople and business owners to learn and relearn the essentials for success. How to Sell at Margins Higher Than Your Competitors emphasizes the pricing strategies and tactics to increase the market share and profits of any organization. This is a book that is as important to presidents as it is to salespeople.'Bill Scales, CEO, Scales Industrial Technologies, Inc.'As the largest service provider in our industry, we have a significant market advantage. However, we constantly walk the pricing tightrope because, as this book so clearly states, 'business is a game of margins . . . not a game of volume!''John K. Harris, CEO, JK Harris & Company, LLC'If you live and die on price, this book could be your only lifeline.'Tom Reilly, CSP, author of ValueAdded Selling and Crush Price Objections'How to Sell at Margins Higher Than Your Competitors successfully illustrates profitable sales truths to assist us in selling for maximum return. This book's wellresearched, logical, and affirming words validate the simple fact that as a premium company we deserve premium margins. So, while our competitors reduce or match prices out of fear and scarcity, our managers, thanks to this powerful sales tool, can continue quoting and closing with profitable confidence.'Joe Bracket, President, Power Equipment Company'I learned a long time ago that it is pretty difficult to control what my competitors will do, but we must control what we dolike maintaining margins. This book is a 'wow!' that will help my salesmen crack bad habits. Sales organizations should design their entire training programs around the content in this book.'George C. Giessing, President, BruscoRich, Inc.'This energizing book is the 'right stuff' for every sales force. It should be a required study for every executive and sales professional who seeks to be successful.'David R. Little, Chairman and CEO, DXP Enterprises, Inc.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the main focus of 'How to Sell at Margins Higher Than Your Competitors'? A: The book centers on effective pricing strategies and sales tactics that help increase market share and profits for organizations.
- Q: Who is the author of this book? A: The author of the book is Lawrence L. Steinmetz, who provides insights tailored for both new and experienced salespeople.
- Q: What kind of insights can I expect from this book? A: Readers can expect well-researched and logical sales truths that emphasize maintaining healthy profit margins rather than competing solely on price.
- Q: How many pages does the book have? A: The book contains 272 pages, offering a comprehensive exploration of effective sales techniques.
- Q: What is the publication date of this book? A: The book was published on November 11, 2005.
- Q: Is this book suitable for experienced sales professionals? A: Yes, the book is designed for both new and seasoned sales professionals, offering valuable insights for all levels of experience.
- Q: What format is this book available in? A: The book is available in hardcover, which is often preferred for durability and presentation.
- Q: Can this book help improve my sales training program? A: Absolutely, the content is recommended for designing training programs aimed at enhancing sales strategies and maintaining profit margins.
- Q: What types of sales strategies are discussed in the book? A: The book discusses various pricing strategies and tactics that can be employed to achieve maximum return on sales.
- Q: Does the book provide real-world examples? A: Yes, it includes testimonials and examples from business leaders who have successfully applied the principles outlined in the book.