If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
Customer service
All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
Sale & Press
If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com
Help
If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
Customer service
All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
Sale & Press
If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com
The new edition is basically a complete overhaul of the original, very popular edition. The design process is explored in incremental stages, taking one elemental at a time. Each section offers advice on methods and uses of selfassessment. Book is made up of 3 sections each with topics illustrated with 912 specificallycommissioned mini designs to show options, set exercises for reader and then selfcritique and professional examples from around the world. Sections are:Basic design principles (60 pps) teaches ground rules of balance and harmony in design including basic design, typefaces, colorDesign decisions (36 pps) looks at areas of design and how each may be analyzed including initial brief & decisions, analysis of copy, analysis of imagery, analysis of resultsDesign projects and categories (38 pps) showing how the principles have been applied including information design, text & display type, primarily display typeThis edition contains updated examples from international designers and design agencies and newly worked examples and projects to meet the needs of a younger generation designing in the new millennium. One added area of particular interest is the Internet, with examples and a project on home page and links design. The book is fourcolor throughout and has a completely new and modern design that focuses on style, clarity and ease of learning. Exercises have been devised to enable the reader to practice as they learn. Revised by David Dabner with Alan Swann's name still attached as primary author.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
For MAP (Minimum Advertised Price) violations and Intellectual Property (IP) or Trademark concerns, please contact:
support@ergodebooks.com
⚠️ California Proposition 65 Warning: Some products sold on this website may expose you to chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm. For more information, visit www.P65Warnings.ca.gov.
