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How to Write Fundraising Materials That Raise More Money: The Art, the Science, the Secrets,Used
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You already know the most valuable trait for a successful fundraiser. That would be integrity. But what ranks second? It would have to be persuasiveness. Whether in writing, in person, or on the phone, you are CONSTANTLY making the case for your project or organization. And helping you hone your persuasive skills is at the heart of Tom Ahern's book. Ask him why he wrote it and he'll tell you this. Too many fundraisers both verbally and in writing fall flat when asked the question: Why should I support you? They stammer, equivocate, lapse into jargon they do everything but make a convincing case to the wouldbe donor. If that describes you, then your capital campaign, annual drive, planned giving program, even your website is raising far less than it could if you adopted Tom's fieldtested advice for selling your mission and vision.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the main focus of 'How to Write Fundraising Materials That Raise More Money'? A: The book focuses on effective writing techniques to raise money through various fundraising materials, emphasizing emotional triggers and understanding reader psychology.
- Q: Who is the author of this book? A: The author is Tom Ahern, recognized as a leading expert in effective communications for fundraising.
- Q: What types of materials does this book cover for fundraising? A: It covers appeal letters, newsletters, websites, case statements, and more, providing insights into writing effective fundraising communications.
- Q: How many pages does the book have? A: The book contains a total of 187 pages.
- Q: What condition is the used book in? A: The used book is in good condition.
- Q: When was this book published? A: The book was published on February 15, 2007.
- Q: What edition of the book is available? A: This is the first edition of the book.
- Q: What can I expect to learn from this book? A: You can expect to learn best practices in fundraising writing, including how to engage donors and inspire them to give.
- Q: Is this book suitable for beginners in fundraising? A: Yes, the book is designed to be accessible for anyone, regardless of their writing talent or experience in fundraising.
- Q: Are there any specific writing techniques mentioned in the book? A: Yes, the book discusses techniques such as emotional triggers, eye motion studies, and donor research to enhance fundraising writing.