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Human Sigma: Managing the EmployeeCustomer Encounter,New
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Six Sigma changed the face of manufacturing quality. Now, HumanSigma is poised to do the same for sales and services. Human Sigma offers an innovative researchbased approach to one of the toughest challenges facing sales and services companies today: how to effectively manage the employeecustomer encounter to drive business success.Based on research spanning 10 million employees and 10 million customers around the world, the HumanSigma approach combines a proven method for assessing the health of the employeecustomer encounter with a disciplined process for improving it.Human Sigma is based on five rules to bring excellence to how employees engage and interact with customers:RULE #1: E Pluribus Unum. Employee and customer experiences must be managed together not as separate entities.RULE #2: Feelings Are Facts. Emotions drive and shape the employeecustomer encounter.RULE #3: Think Globally, Measure and Act Locally. The employeecustomer encounter must be measured and managed at the local level.RULE #4: There Is One Number You Need to Know. Employee and customer engagement interact to drive enhanced financial performance. And this interaction can be quantified and summarized with a single performance metric.RULE #5: If You Pray for Potatoes, You Better Grab a Hoe. Good intentions alone do not constitute a plan of action. Sustainable improvement in the employeecustomer encounter requires disciplined local action coupled with a companywide commitment to changing how employees are recruited, positioned in roles, rewarded and recognized, and importantly, how they are managed.Essential reading for global business leaders, Human Sigma shows how sales and service companies can flourish in the new global economy. It reveals a profoundly different method for managing human systems for growth. Blending strategic analysis with handson, practical steps and advice, Human Sigma will change how you view your work, your employees and your customers forever.
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