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Although The Use Of Humor In Advertising Has Its Origins In The Early Days Of The Business, Its Widespread Use As An Advertising Strategy Is A More Recent Phenomenon. This Is The First Booklength, Fully Integrated Discussion [Illegible] This Popular Advertising Technique. Well Written And Filled With Interesting Examples, Humor In Advertising Draws On Extensive Serious Research [Illegible] The Use Of Humor From The Fields Of Advertising And Marketing, As Well As Psychology, Mass Media, And Communications Studies. The Authors Are Careful To Point Out Not Only The Benefits, But Also The Potential In Advertising'S Attempts At Humor, As Advertisers Continue To Use Humorous Message To Break Through The [Illegible] Of Proliferating Ads, And The Line Between Advertising And Entertainment Is Further Blurred. No Other Book Provides Such A Comprehensive And Wideangled Analysis Of This Important Topic. It Is Essential Reading For Scholars And Researchers In The Field, As Well As For Advertising Agency Account Planners And Creative Directors.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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