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Hypernomics: Using Hidden Dimensions To Solve Unseen Problems,New
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Youve Never Seen What Youve Always Needed to Know Until NowInvisible forces are at work. They push and shove on everything you buy or sell. They affect every concept you want to take to market, all the suppliers youll deal with, and every customer youll ever see. To be successful, you need to understand them.See them in detail in ways not possible with other methods.Hypernomics: Using Hidden Dimensions to Solve Unseen Problems discovers that markets behave according to previously unknown laws set by the buyers and sellers within them. It reveals those rules and how to detect, describe, and deploy them to your advantage. It doesnt change economics so much as reveal it.Its like a microscope looking at pond water, a telescope tilted to the sky, sonar scanning the bottom of the ocean. Hypernomics lets you see into markets in ways you cant with the unaided eye.Sailors never navigate without a map. You shouldnt either, since your ship could wind up on the rocks. Hypernomics gives you the means to create market maps that show you where they have openings and how to fill them by giving customers what they want, dont have, and can afford. It finds their thresholds and limits and responses to every possible feature in any product you can offer. The interactions Hypernomics describes have been with us since the dawn of humanity. Now you can finally see them and enjoy the advantages your competitors do not have.Validated by 13 published papers, multiple awards, a patent, and customers such as NASA, Lockheed Martin, Virgin Galactic, and a restaurant down the street, only Hypernomics gives you the ability to solve problems as varied as How could a restaurant increase revenue by 25% by rearranging seating? How do you find, describe, and capitalize on open spaces in your market? What happens when an NFL player decreases his fortyyard dash time by a quarter of a second? If you tried to exceed a markets limitations, how could you lose $1B? How do markets change over time?Know what you need to. Discover Hypernomics.
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