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I Is an Other: The Secret Life of Metaphor and How It Shapes the Way We See the World,New
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For lovers of language and fans of Blink and Freakonomics, New York Times bestselling author James Geary offers this fascinating look at metaphors and their influence in every aspect of our lives, from art to medicine, psychology to the stock market.From President Obamas political rhetoric to the bursting of the housing bubble, from conversations to commercials, James Geary shows that every aspect of our daytoday experience is molded by metaphor. Geary takes readers from Aristotles investigation of metaphor right up to the latest neuroscientific insights into how metaphor works in the brain. Romeos exclamation It is the East, and Juliet is the sun! may be one of the most wellknown metaphors in literature, but metaphor is more than a device of lovestruck poets. As Geary demonstrates, metaphor has leaped off the page and landed with a mighty splash right in the middle of the stream of consciousness.Witty, persuasive, and original, I Is an Other explores metaphors effects on financial decision making, effective advertising, leadership, learning, and more.
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